Trust and authenticity have always been key to the delivery of quality content, but they often depend on effective systems of data verification. Countering this, bad data and the proliferation of errors lead to poor user experience, and the degradation of product quality as bad data is compounded over time. This destruction of value is avoidable, as long as systems of data governance are in place to monitor data, verify quality and remedy any defect.
We propose the creation of such a system, which will give content creators the ability to control, update and verify the metadata, images and usage rights that are an extension of their product.